FORMA PILATES — FALL 2025
PHOTO + SOCIAL CAMPAIGN | ROLE: ART DIRECTOR
Forma Pilates has never been just another workout: it’s an institution with a Vogue seal of approval and a celebrity waitlist to match. For this shoot, the vision was to merge luxury with the atmosphere of fall in Los Angeles, capturing the in-between season where pilates meets style. Every frame was designed to feel editorial yet grounded in the discipline of the Forma Method, keeping the brand fresh and distinct from the noise of social media. The result is Pilates couture: sleek, sensual, and unlike anything else in the fitness space today.
