As the 2023 recipient of the CFDA Fashion Icon Award, Serena Williams’ grand entrance deserved the perfect accessory. To celebrate the occasion, Lincoln designed a bespoke Navigator to match her custom Thom Browne gown, reimagining “street style” through the lens of luxury. Behind-the-scenes footage teased the meticulous wrap process and Serena’s glamorous arrival, resulting in over 1.1M impressions and coverage across Yahoo, People, E! News, Du Jour, and more. The collaboration positioned Lincoln as a fashion-forward brand and the Navigator as a true icon of modern luxury.

On Lincoln’s social channels, we teased BTS footage of the meticulous process that goes into a custom vehicle wrap, Serena getting ready, and shots of her arrival.

You can see the posts here, here, and here.